Black Friday does fall very early this year: Amazon is already running a bargain Prime Day and rival Walmart is offering “exceptional discounts” for four days. A foretaste of things to come, or are they rushing before wallets close?
4.1 billion in two days
Amazon has been repeating its July Prime Day all over again this week: the “Prime Early Access Sale” yesterday and today is a two-day bargain fest with exclusive discounts and new product launches for Amazon Prime members. In doing so, the online retailer wants to “help consumers better diversify their end-of-year purchases”. Or in other words: let people spend money now, before it runs out later.
