Covid-19 has not been a launching pad for e-commerce after all: online sales are actually decreasing worldwide. In countries such as Belgium, Germany and the Netherlands, decreases as big as by a quarter are measured, now that physical shops are open without restriction again. Moreover, online shoppers are more often just looking, not buying.
Fewer visitors, fewer orders
In the second quarter of this year, web shops received on average 2 % fewer visitors worldwide, while the number of orders dropped by 6 % and total expenditure was 4 % lower. These are some of the conclusions from research by Salesforce into the online shopping behaviour of one billion shoppers in over sixty countries.
