The European Union wants to hold e-commerce platforms such as Temu, Shein and Amazon accountable for the goods they import into Europe. This should help the EU to better monitor and regulate the influx of products from China.
Marketplaces responsible
This new legislation should amend customs regulations, which the EU deems necessary due to growing concerns about dangerous and counterfeit products being shipped directly from Asia to European consumers. Currently, each individual buyer in the EU is considered an importer, but the proposed reform would shift that responsibility to the online platforms.
