Growth rates in non-food retail are stabilizing, but the road to recovery remains uneven. McKinsey and EuroCommerce surveyed both retailers and consumers, identifying six core strategies for the future.
Unevenly distributed growth
The European non-food retail sector has undergone major transformations in the past four years. Faced with a volatile macroeconomic environment, supply chain disruptions, and shifting consumer behavior, the sector has had to adapt and restructure. Although growth appears to be stabilising just below pre-Covid levels, differences in recovery rates between categories and countries are significant.
