How can retailers reduce the number of online returns to cut costs and reduce their carbon emissions? Recent research introduces a new model: customer-to-customer (C2C) return logistics.
More cost-efficient and less environmentally damaging
The idea behind C2C-is that customers deliver their returns directly to the next customer. This is more cost-efficient and less environmentally damaging than the more cumbersome process where the customer returns products to the retailer, which then has to process the returns at its distribution centre.
