Google Maps
This particular information won’t be added to every business, but Google says it will be active for several million businesses worldwide. Even in the Benelux area, Google will add this information for a number of stores. The company did mention that it will mainly add that information to businesses that attract customers who pay attention to how busy the store in fact is, like the catering industry.
To be able to pinpoint these busy periods, Google uses Google maps to determine when customers are at a certain location. It then transforms this data into a schedule to show how busy a store is at a certain time. It is the same template that Google uses to determine when there is a higher possibility of traffic jams.
