Today is Earth Overshoot Day, a day earlier than last year. This means that we are depleting our planet’s reserves at an ever-increasing rate. How important is this day for brands and businesses? And how can they respond?
Living in debt
Earth Overshoot Day marks the date on which humanity has consumed all the natural resources that the Earth can regenerate in one year. From that day on, we are increasing our debt to the planet, leading to climate change, loss of biodiversity and depletion of natural resources. For businesses, this means there is an urgent need to reduce their environmental footprint and operate in a more sustainable way.
For brands and businesses, this day is an important reminder of the need to adopt sustainable business practices, but also the right time to raise awareness about sustainability and the efforts being made.
