A survey by research company SymphonyIRI shows that the European customer is spending less money on shopping: for the first time since the start of the global crisis, the inflation has caused a lower turnover for consumer goods – according to SymphonyIRI.
FMCG turnover drops almost 2%
In Germany and the UK, turnover for Fast-Moving Consumer Goods has dropped 1.6% and 1.8% respectively – and the same evolution is visible in most European countries. Analysts point to the fact that inflation is rather high (between 3% and 4% in the UK from January to March) and that consumer confidence is extraordinarily low.
All over Europe, producers and distributors are reacting in the same way: price reductions have appeared almost anywhere. In France and Spain, 20% of all consumer goods were sold at a reduced price. For the UK, this was even around 50%.
