Many expect over 30% increase
Over half of
the Irish retailers (55%) think their sales will increase during the
summer, and 30% among them think this increase will be one of 30% or
more. Televisions, sportswear and takeout food are thought to be the
best selling items.
A nice
side-effect for the long summer full of sports will be that many
bored people will be trying to be out of home as much as possible. As there
will be sports on TV almost every day for over three months, shopping
centres will be very willing to welcome Irish women for some ‘retail
therapy’.
Euro 2012 more important than London Olympics
Irish retailers specifically point to Euro 2012 as the reason for their positive
expectations: the tournament in Poland and the Ukraine scored best in
the list of “most significant sports tournaments for increasing
retail sales activity”. The European Rugby Cup, Rugby World Cup and
FIFA World Cup also score very high – but surprisingly – the
Olympic Games carry the wooden spoon in this division.
The slightly
optimistic question “What if Ireland reaches the final” resulted
in an expected extra 18 million euro on top of the 250 million. While
the scenario is highly unlikely, surprises – even big ones like
this – are never to be fully excluded…
