Is Temu stealing your customers? For many, the Chinese marketplace is the latest threat in e-commerce land, but who is actually using the platform? And how fast is the digital dragon really growing?
Consumers of all ages
To gauge the impact of newcomers like Temu, FoxIntelligence surveyed the market a year after its launch in France (in April 2023). The results not only tell a lot about the Temu customer, but also about the competition and general trends in e-commerce.
For instance, after only four months, Temu has already overtaken Shein in France. One year after its launch, Temu has a penetration rate of 11.9 %: this high penetration rate translates into a loyal customer base, with an average annual spend of 112.5 euros per consumer. In addition, Temu customers make an average of 3.3 purchases per year. In comparison, at Shein, the average spend is 86.2 euros per consumer.
