Jurassic World
Lego’s turnover grew 23 % to 14.1 billion Danish krona (1.9 billion euro), while net profit grew 31 % to 3.6 billion krona (482 million euro). Part of the turnover growth was thanks to the weaker euro and Danish krona, as exchange rate effects accounted for 5 % of the turnover growth.
The company also experienced excellent results in Asia, which have prompted Lego to expand its Asian activities, including a new factory in China. All Jurassic World-related products also performed very well and its “girl toys” also sold decently.
This performance places Lego well ahead of its competitors in the toy market: Hasbro only experienced minor growth, while Barbie manufacturer Mattel even had to deal with a 5 % turnover drop.
