Dutch online shoppers buy mainly in Dutch webshops: the share of foreign e-commerce players is barely 16%, the lowest market share in Europe.
The importance of local players
Last year, Dutch consumers spent an amount of 4.8 billion euros in foreign webshops. The cross-border market share is only 15.9%. This is remarkably low compared to other European countries. The main reason is the large offer of strong Dutch webshops, such as Bol.com, Coolblue, Wehkamp and AH. Zalando is the favourite cross-border online fashion platform of the Dutch.
