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Written by Pauline Neerman
In this article
  • Companies Walmart
  • Topics Marketing
  • Geography United States
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Retail for the next generation: how Walmart wants to reach young people through gaming

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General18 June, 2025

Walmart is present on Roblox and even has its own online game, Walmart Unlimited, to attract the attention of new, young consumers. Online gaming is just as much a retail experience, argues the shopping giant.

Shopping with a playful twist

To reach the next generation of customers, Walmart is integrating online gaming into its strategy. During the Future Commerce Visions Summit in New York, Justin Breton, head of brand innovation at Walmart, discussed how the company wants to create interactive retail experiences outside the four walls of its stores.

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