Become market leader
The Campine-based company is already the market leader when it comes to the production and sale of playing cards and cards for games. This acquisition will boost the company’s goal to become market leader in the field of board game production as well. The Irish East Longmeadow factory is 105,000 sqm and employs 350 people while the American Waterford (in Massachusetts) factory is 22,500 sqm and employs 160 people.
“We are very happy to have signed the letter of intent to acquire the state-of-the-art Hasbro factories. We consider this to be a milestone in our company’s history”, Cartamundi CEO Chris van Doorslaer said. “This acquisition will help us become the worldwide market leader in board game production as well.”
Hasbro on the other hand wanted to get rid of the factories in order to focus on the expansion of its worldwide brands, particularly when it comes to design, development, storytelling, sales and marketing. “We will continue to work on developing our brands worldwide, spurred on by storytelling and innovation”, CEO Duncan Billing said.
