Who would have thought that trendy influencers would one day turn to something as old-fashioned as teleshopping? Now that video is the preferred means of communication among young Millennials and Gen Zs, live stream commerce is becoming all the rage.
Farmer with 15 million followers
2020 marked the breakthrough of live streaming in the West. The big eye-opener was perhaps the moment when the mother of all influencers, Kim Kardashian, reached 13 million Chinese consumers in a matter of minutes and sold out her entire supply of perfume bottles during a livestream event on Alibaba platform Taobao Live.
