Less than a month after its American launch, Temu was already the most downloaded shopping app in the United States. Now the AliExpress rival is also conquering Europe. What makes the app so special?
1 % of the population in 3 weeks
Temu is undeniably part of the new generation of Chinese retailers poised to take over the world. Barclays analysts call it a potential disruptor of note and the latest Chinese retail threat after Shein. The analysts add that companies like Boohoo, Asos and Allegro – but also Zalando and About You – should be very concerned.
