Belgian shoppers make their online purchases mainly in the Netherlands and Germany, and increasingly in China. Not just fashion: Belgians also increasingly buy their food across the border. What is going on?
Germany is the European leader
Germany is the largest e-commerce market in Europe, with 100 billion euros in online goods sales. France accounts for 54.5 billion, with the Netherlands coming in at 24.3 billion. In Belgium, e-commerce is worth just under ten billion euros.
