Because discounts in the webshop did not always turn out to be real discounts, the Belgian Economic Inspectorate asked Zalando to take measures. The retailer has since adjusted its webshop.
No reference price
During the summer sales season of 2022, the Economic Inspection of the Economy department found violations of the price indication at Zalando. The webshop did not comply with the new European rules on price reductions: since 2022, retailers must calculate their discounts on the basis of a reference price, namely the lowest price at which the product was sold in the 30 days prior to the discount.
