French entrepreneur Cédric Meston, best known for his plant-based food brand HappyVore, has taken it upon himself to relaunch Tupperware it in five core European markets: Belgium, France, Germany, Italy and Poland.
Three pillars
Together with the existing management – which retains half of the capital – and entrepreneurs Augustin Rudigoz and Aymeric Porte, Meston is taking over Tupperware France. The new team has lofty ambitions: they are aiming for a turnover of 100 million euros by the end of this year. In 2021, Tupperware still recorded a turnover of almost 400 million euros in the five countries concerned.
