Habitat returns to INNO

Habitat is making a physical comeback in Belgium: starting October 7, the design brand will have a permanent shop-in-shop at the INNO department store on Rue Neuve in Brussels. The home décor specialist had already launched an online store.

Permanent and exclusive

Starting October 7, luxury department store INNO will showcase Habitat’s Fall-Winter 2026 collection in the permanent shop-in-shop on Rue Neuve in Brussels. This marks a new step in the design brand’s comeback, which saw a fresh start under new owner Vente-unique.com following its bankruptcy in 2023. Meanwhile, Habitat is once again active throughout most of Europe with a digital sales model.

“Habitat’s physical return to Belgium builds a bridge between an iconic design brand with more than 60 years of history and INNO’s role as a destination for inspiration and discovery. We are proud to welcome the brand back to Belgium and to give it a permanent home. The collection enriches our home decor department and once again offers our customers access to Habitat’s recognizable colors, materials, and patterns,” says Elly Zwinnen, Merchandise Director at INNO

The Habitat collection is available permanently and exclusively at INNO Rue Neuve in Brussels.