Bucket list for twentysomethings
29 year old Elise De Rijck wanted to do 30 things before she turned 30 and playing hide-and-seek in an Ikea store was one of them. Her idea gained a lot of traction through Facebook, which resulted in a huge hide-and-seek in Ikea Wilrijk.
The complete version of this Belgian retail story can be found in the Dutch version or the French version of RetailDetail.be.