Lingerie chain Hunkemöller is returning to Dutch ownership: two investment funds are taking control of the company, existing owner Carlyle is staying on board with a minority stake.
Omnichannel growth strategy
Hunkemöller says that it has reached an agreement with two new shareholders: Dutch investment companies Parcom (which also co-owns Hema) and Opportunity Partners (belonging to Dutch entrepreneur Robert van der Wallen). Current owner Carlyle will also reinvest for a minority stake. The terms of the transaction will not be disclosed.
The new investors have a proven track record in retail and e-commerce. The Board of Hunkemöller therefore believes that the new partnership will accelerate the company’s omnichannel growth strategy. The retailer wants to invest in technology, further roll out its loyalty programme and improve the online customer experience. Physical shops remain essential to inspire customers and are becoming more important for the last mile delivery of online orders. Hunkemöller also plans to expand its presence on marketplaces. Today, the brand already works with About You, Zalando and ASOS.
Hunkemöller expects to achieve sales of 690 million euros this year.
