Transparency
Currently, Amazon is only selling diapers and baby wipes under its Amazon Elements name, but the brand’s description (“our own line of everyday essentials”) clearly shows that the online retailer has further plans to expand its product range.
Amazon is very transparent about the product range’s origins: the description will show the country of origin, the ingredients or materials used and where they come from. It will even explain what certain ingredients do and why they are part of the product. This way, Amazon will explain a whole lot more than what is usually described in stores.
Meal delivery
The American company has also started its meal delivery service, Takeout & Delivery, even though it is only available in Seattle at this point. However, it is not unthinkable Amazon may expand the service beyond the borders of its home town if the pilot is considered a success.
