More mature look
Fashionchick’s marketing manager Merel Simons explained to Twinkle that six years with the same site meant it was time to update it, with a more mature look. “We have shortened the longer texts and are now using more quotes in our articles, so that the content is more easily shared on social media”, she said.
The frontpage will no longer hand out coupons, as they are now only available on the product pages of the actual pieces of clothing. It has also added Fashionchick editor information, to give the website a more human face and feeling. “We have partitioned the website in easily manageable sections, based both on our own wishes and customer feedback. I believe this more mature website fits better with the image we want to convey.”
Fashionchick, which belongs to Sanoma, wants to update its other websites in other markets, to follow the Dutch and British websites.
Own television show
On top of that, Fashionchick has recently launched its own miniseries, Lekker Bezig Fashionchick, on Net5, a Dutch women’s television station. The miniseries is filled with 1.5 minute episodes, aired during commercial breaks.
“You can follow the adventures of three women in their thirties as they encounter funny – and oft recognizable – situations. The main characters were styled by Fashionchick and their looks are available online”, the company mentions.
