Losing money for years
In 2014’s second quarter, Groupon lost 22.8 million dollars (17 million euro), about three times as much as a year ago. The company has lost 820 million dollars (614.5 million euro) between 2009 and 2013, with no silver lining in sight.
Groupon says its business model is hurt because of e-mail providers’ methods: “If email providers implement new or more restrictive email delivery policies it may become more difficult to deliver emails to customers,” Groupon wrote. “Certain email providers, including Google, have started to categorize our emails as ‘promotional,’ and these emails are directed to an alternate, and less readily accessible, section of a customer’s inbox.”
