Clothing and sporting equipment
Ever since 2007, the number of shoppers has increased to 53 %, which means Europe has met its own goal of having at least one in two Europeans shop online by the end of the year.
Particularly clothing and sporting equipment are bought online: 60 % of online shoppers occasionally buys something in these particular branches. Travel (52 %), household appliances (41 %), event tickets (37 %) and books (33 %) are also popular with online shoppers.
Brits are the biggest online shoppers: more than 80 % of Brits buys something online. Germany and Denmark are the other two in the top three. The Netherlands rank 7th with about 70 %, while Belgium is merely 12th. At the bottom of the European class are Italy, Cyprus, Bulgaria and Romania.
