Online pet store Pets Deli managed to attract more than 10 million dollars (9.2 million euro) after a first round of investments from Index Ventures, Project A and Global Founders Capital.
European expansion
The investors did not name an exact sum, but the total definitely surpasses 10 million dollars. Index Ventures and Project A had already invested in Pets Deli before, but Global Founders Capital has now also decided to invest.
The company will use most of the money to improve its IT infrastructure and its brand’s organization and marketing. It is also considering a major European expansion as it is currently only active in the Netherlands and its home country, Germany. It did already acquire domain names in Belgium, Sweden, England and France however. Those may actually be a sign of things to come for the online pet store.
