More sales through Pinterest
Product pins offer information about price, availability and where you can buy the product. Moreover, the Gifts feed will give customers notifications when a pinned product drops in price, giving it the appearance of a real shoppers’ feed.
The feed also has a price filter, so that users may give a certain price range.
The entire feed is geared towards generating more sales through Pinterest, because the company has found out more people click on a product pin than on a regular pin. It is still in a beta phase, but clearly shows that Pinterest will focus on the possibilities a Pinterest and online shopping experience may bring.
