First batch of testers satisfied
Pinterest wants to make sure advertisers use Promoted Pins responsibly, in that sense that they fit the rest of the website and “that they don’t scream ad“: they should entice customers in an elegant way to click the ad; the sole difference with regular pins will be that Promoted Pins have an additional edge to show that it is a ‘promoted pin’.
Only a small number of advertisers will be used for a first test, even though these advertisers will have to have a budget of 1 to 2 million dollars (720,000 to 1,5 million euro). Several companies, like Unilever brands, have been given a (free) test and were apparently very satisfied with the results.
No fixed date has been given for the introduction of these Promoted Pins, but Pinterest has said it will not be too far away. Currently, the social network site already has pins for web shops, allowing for more product information, and it has also recently launched a online shopper feed.
