Rocket Internet wants to go public with its furniture web shop Home24 in the summer. During the next few months, it will work tirelessly to improve the web shop’s results.
Make it profitable
In the first nine months of 2017, Home24 generated a 195 million euro turnover, but also suffered an 18 million euro loss, despite the 10 % turnover increase. However, that loss was down a third compared to the year before, so it has made progress. The goal is to become profitable when it goes public.
Rocket Internet, which owns 43 % of Home24’s shares, is allegedly talking to possible investors already, according to German Manager Magazin. The online furniture store was valued at 981 million euro in March 2016, but shed a lot of its value by May 2017, when it was only worth 440 million euro. Regardless, Rocket Internet feels this is the right time to go public, because the stock exchange is showing a positive trend.
