Social media important
Stylefruits currently acts as a referral site for women’s fashion, which allows customers to find clothing from several suppliers and can also create their own outfits to place on the website to inspire others. It also offers furniture, which represents 15 % of its total turnover.
“Facebook is an important medium to generate fans. In the Netherlands, we have become the largest fashion platform on Facebook, an achievement brought about by three people in our Munich office. They have dedicated themselves to the Dutch market, but we do not believe in having offices in several countries”, CEO Ingo Heinrich told Twinkle.
Stylefruits is currently available in the Netherlands, France, Germany, Great Britain and Poland, but the Germans hope to expand into Spain, Turkey, Italy, Scandinavia and the United States.
