Suitsupply has faith in the power of WhatsApp and its Chinese equivalent, WeChat. Both could be an exclusive sales channel, according to marketing director Martijn van der Zee during his E-Commerce Live! panel talk in Amsterdam.
Major success in China
According to Van der Zee, these channels’ conversion is much faster than what the traditional channels can offer. It has even become mainstream in China already. “You can barely imagine it, but Chinese customers order more off WeChat than any other channel and huge sums pose no problem at all”, Van der Zee said according to Emerce. “You do everything in China with WeChat.“
Suitsupply already uses WhatApp in the Netherlands to sell Box Office, its clothing package. Thanks to a direct link to its CRM system, it always knows who is on the other end of the conversation, while WhatsApp payments are also possible.
Van der Zee does not believe this is the end of the traditional web shop, but he does believe an increasing number of services will only be available through message apps. It is also currently running a pilot program in Amsterdam, called Garmentor, which is a service where someone comes to a customer’s house to measure him up. An app clearly shows where this person is, so that the customer can always keep track of his route.
