Grow at own
accord
Vente
Privée will have to make the company grow all on its own: where other online
shops hope Google will make their name more known, the products of Vente Privée
are shielded from Google, causing them not to be indexed.
“We realise
growth by making the brand big in a country. When people start talking about
products and services, new customers will follow. In our home country ten thousand
new members register every day”, Benhaim said to Dutch website Emerce.
The site is
also taking its time with international growth. “We have that time, because we
own the whole company. There is no venture capital or other interested parties”,
Benhaim goes on. New countries get the service step by step: first everything
happens in English and after the site has grown sufficiently, a local team can
go to work. That team can immediately use the market knowledge collected in the
earlier stage. The company mainly tries to attract customers by have exclusive
promotions in new countries.
M-tail
worth 30%
Thirty
procent of all traffic on the website comes from mobile devices and thirty
percent of sales are also made on mobile devices. “That is a ratio of 1:1 which
causes envy with many retailer”, Benhaim continues at Emerce.
The French
company does not believe in social commerce however, which is why the Facebook buttons
have disappeared from the website. Vente Privée does not shy away completely
from social media though: “For customer service it is a whole other story: that works
well.”
