Returning customers
2012 was Westwing’s first full year and resulted in a 41 million euro net turnover, which means that the 110 million euro net turnover in 2013 is nearly three times as high – and just a bit higher than what its large competitor, Home24, managed. A large part of the turnover was created through repeat customers, as 75 % of all purchases were through its regular customers.
“With these results we have become the leading international eCommerce retailer in home & living outside the US”, founder and CEO Stefan Smalla stated. 1.2 million orders were handled – with 34 % through mobile devices and with 2.8 million products sold.
Investments in logistics
Westwing has also managed to double its number of members in 2013, to 12 million users. That is not entirely illogical, as only members can purchase items. These members get discounts on a small and temporary array of products, a system Vente-Privée also uses for example.
The company has invested a lot in logistics to make sure it can keep up with demand, with 6 logistics centres in total: 4 in Europe, 1 in Russia and 1 in Brazil. “This year, we will further step up our efforts to make the Westwing customer experience world-class by heavily investing into our logistics network and technology platform,” Smalla said.
