Expand cross-channel
Its net profit also grew 9 % in 2014, to 13.8 million euro, mostly thanks to excellent Italian and Chinese performances and increased conversion on its online platforms.
The group now aims to extend that growth in 2015, both on its online platforms (like Yoox.com, Thecorner.com and Shoescribe.com) and in the stores it manages for brands like Diesel and Stella McCartney. It will further expand its cross-channel range, which should particularly help raise turnover in the brand stores.
The group should also be able to benefit from Yoox.com’s launch in the third quarter of 2014. It added a mobile app the following quarter, which should help drive even more customers to its mobile website.
