“Exciting collaboration”
“This is an exciting collaboration”, said Angela Farrugia of Iconix Europe, Rocawear’s European representative. “Internet retailers’ growth with younger people is undeniable. Both for Zalando and Iconix, it is the first agreement of this nature.”
zLabels, which develops Zalando’s 15 own brands with its own clothing, shoes and accessories, will license Jay-Z’s brand. Brooklyn’s Own by Rocawear focuses on a younger target audience, which is also why the brand is not as expensive as other Rocawear collections.
