Worth 900 million euro?
Reuters’ sources stated that Zalando intends to gather 900 million euro at its IPO to further finance its European expansion. “At the moment, the IPO market is still very receptive, but political uncertainties remain,” said a banker, referring to the conflicts in Ukraine and Iraq. “So everyone is striving to tap the market as soon as possible.” Zalando is having an investor presentation next week, probably the time it will divulge its stock exchange plans.
Zalando is not the only German internet company to plan its IPO, as venture capitalist Rocket Internet plans to head to the Frankfurt stock exchange as well, pretty much at the same time as Zalando. Rocket Internet used to have a 38 % stake in Zalando up until last year, while it won’t benefit either company if they head to the stock exchange at the same time. They might compete each other for certain investments.
New packaging
Zalando has also altered its packaging to better fit its less “loud” marketing. Orange has almost entirely been eliminated, replaced with black letters.
“We are a young company which constantly innovates”, a Zalando spokesperson explained to Twinkle. “You can see that on our website, which has changed from a catalog look to a magazine look. Our ads have also been tweaked to a more fashionable image. We wanted to create brand awareness at first, but now we want to focus on the Zalando emotion and that is also what we want to achieve with our packaging.”
