Open to everyone
The biggest difference with the Berlin store is that the one in Frankfurt
will cater to everyone, not only Zalando
customers, according to local newspaper Frankfurter Algemeine Zeitung. Products that did not really sell well online, will be offered on sale in the Frankfurt
store, with (large) discounts.
Clothes and shoes with minor damage will also be sold at a discount, with
plenty of items actually being returned
items. Zalando had previously confirmed that about half of the online items
are eventually returned.
Zalando had already opened several pop-up stores, including in Milan and Amsterdam, but the purpose of those was to show the collection offline to shoppers, to get them
interested in buying online. The new store will try out an entirely different
approach.
(Translated by Gary Peeters)
