Winning at the moment of truth: that requires strategic collaboration between retailers and manufacturers, more than ever in times of fierce competition and increased price pressure. How do we serve shoppers at their beck and call and make the cake bigger together?
| The FMCG & Category Management Congress is coming up on Thursday 10 October. We invite you to a day of insights. Category management encourages suppliers and retailers to work together to optimally meet the needs of the demanding shopper. This requires a combination of sharp strategic thinking and pragmatic action. This conference examines category management from different angles. Which are the basic principles that must be respected? What is the vision of experienced category managers in the field? Does the added value of retailer data outweigh its cost? What does category management yield in less obvious categories? And last but not least: what does a large food retailer expect from strategic collaboration with suppliers? A conference full of hands-on tips & tricks, inspiration that reaches out-of-the-box and exciting networking opportunities. |
| Order your tickets now! |
MAIN PROGRAM
Carrefour Belgium has been posting encouraging results for a year and a half and boasts rising customer satisfaction. A new marketing campaign sharpens the retailer’s positioning in Belgium and gives the brand a greater emotional charge: Carrefour lightens the lives of its customers.
How is CEO Geoffroy Gersdorff driving the changes and what does he expect from his suppliers in this process? At this conference, he talks about how manufacturers can respond to the retailer’s strategic changes.
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Skill, fact based and common sense: these are the ingredients used by Jan-Jaap Jansen to develop and lead his team at Perfetti Van Melle. He strongly masters the fundamentals of category management and is constantly looking for new ways to further improve the output of his team. Passionate about data and insights, his plans are well-thought and shopper- and retailer centric. At the same time his down-to-earth attitude make that the deliverables of his team are pragmatic and easy to implement, taking into account the retail reality. At the congress Jan-Jaap will further elaborate on these principles and share some more inspirational thoughts.
Who should lead the sustainability agenda: consumers or companies? In 2017, Lidl Belgium took a bold step by deciding not to leave sustainability choices up to consumers. But how can a discount retailer make such daring decisions? Are these choices driven by sales and market growth, or is there a genuine commitment to sustainability at their core? And what role do sustainability standards, like Fairtrade, play in this context? How to select the product categories on which to apply Fairtrade, and how to bring this alive in assortment, pricing, presentation and communication? In this keynote, Philippe Weiler, CEO of Fairtrade Belgium, and Isabelle Colbrandt from Lidl Belgium will discuss why their organizations have partnered to effectively tackle these challenges and drive meaningful change in the industry.
Most leading retailers today offer a broad range of data to suppliers. Is this merely about developing another revenue stream, or can it facilitate meaningful collaboration between retailers and manufacturers to jointly develop categories, and help suppliers to build their brands? Hanne Vincent and Bert Jacobs, who process retailer data daily, are uniquely positioned to provide an insightful perspective on the value of this data and what it takes to effectively leverage that value .
LD&Co has been supporting suppliers and retailers with advice and training on category management, trade and shopper marketing since 2008. The mission? To help customers win at the moment of purchase, offline and online. Founder Luc Desmedt and managing partner Pascal Deckers not only moderate the FMCG & Category Management Congress but also share their views on the latest developments in their field.
A lot has changed since the National Lottery was founded in 1934. Gamers became more diverse, their buying behaviour has evolved towards an omnichannel demand: being free to play how, where and when they want, 7/24/365 availability. The retail channels in which National Lottery games are sold are highly fragmented. The demands are high in terms of quality, promotional approach, technology, visibility, creativity and the desire to differentiate between the various players. Sophie Mouton will guide you through the National Lottery’s category management approach, which is based on four levers: distribution, assortment, visibility and activation.
TIMETABLE
10h30: Welcome @ RetailDetail
11h00: Keynotes part 1
12h30: Lunch
13h30: Keynotes part 2
14h30: Break
15h00: Keynotes part 3
16h30: Networking, drinks & bites
THANKS TO OUR PARTNERS
