Wim Maeyens is General Manager of the hippest beer brand of the moment, Tout Bien, the brainchild of internet phenomenon Average Rob. With a unique approach, Tout Bien managed to quickly win a place in the hearts of young beer lovers as a Belgian startup. Wim shares his experiences on how to stand out as a young startup in a saturated market & how to add value for large and small retail customers in the process.

Digital innovation, a smart platform strategy, weekly new pieces and tight stock management are the weapons with which LolaLiza is making its way in the international fashion market. ‘The best way to survive is to have satisfied customers,’ says CEO Joachim Rubin.

How to reinvent your brand in a highly competitive market? Discover the fascinating story of how Carrefour as a challenger has adjusted its strategy in recent months to become more agile and sharper.

Not only how Carrefour has rebranded its brand and tightened its positioning, but also how its internal marketing organization is undergoing a major transformation in terms of technology and culture. The message is clear: even a large, traditional company can change from within and adapt to new market dynamics through an innovative approach. Be inspired by Carrefour’s journey to innovation and discover how a fresh strategy and a new mindset can pave the way to success in the Belgian retail world. You’ll hear it all from Ann Vereecken, Strategic Marketing Director.

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A true impact entrepreneur, Gert Linthout started out with Mic Mac Minuscule, trendy second-hand baby gift registries. With sister companies Ray & Jules, the sunny kind of coffee, and cleantech company CEE, he subsequently developed a technology to roast coffee on a large scale without fossil fuel for the first time in 140 years. With the aim of bringing about global industry change.

As an opinion maker, he writes for De Tijd, among others. A warmer, more sustainable and circular society and economy is what he gets up for in the morning.

It is not the most rosy period for retail. How do you deal with this in marketing? At the Retail Marketing Day, day chairman Gino Van Ossel (Vlerick Business School) sees both retail veterans and youngsters balancing between quick wins and long-term transformation: ‘Should you actively convince the customer to come by and buy – with promotional policies, discounts, and so on – or should you rather think about what you stand for as a brand, even if that might give less immediate return? As long as you are really in touch with your consumer, successful business is absolutely still possible.’