When Coolblue saw the light of day in 1999 in the student room of Pieter Zwart and his college friends, nothing suggested that it would grow into one of the largest webshops in the Netherlands and Belgium. What began as a modest webshop for mp3 players is now a billion-dollar company known for its customer service and innovative approach. Black has always strived for customer satisfaction with the slogan “Everything for a smile”. His vision and entrepreneurship have made Coolblue a leading example company in the e-commerce world.

Dirk Van den Berghe worked from 2014 until 2021 for Walmart, Fortune 1 firm, in various leadership roles. During this period he was a privileged observer of and partner in the comprehensive digital transformation of Walmart. During this period, Walmart’s share price virtually quadrupled, while the majority of its European and even its US competitors trade today at only a fraction of their market cap of 10Y ago. Dirk will share what he learned from the Walmart experience. He will also refer to learning from other digital transformations, both positive and less positives ones. Finally he will share his experiences working with several of the leading global, digital (pure play) platforms around the world and will explain what makes them – in his opinion – so successful.

Goe Beestig is fully committed to experience and community building in their shops. This gives them access to the hearts of their real customers, the pets. In a hyper-competitive market, value creation is crucial for a shop. In this presentation, you will catch a glimpse of Goe Beestig’s DNA, and see how they can win the hearts of their customers.

Nicolas Koevoets is the manager of Goe Beestig, a formula of pet shops. With a background in retail and fashion, he has gained both operational and commercial knowledge, which translates well into the formula.

Gianni Daems is co-manager of Goe Beestig. He also operates several Albert Heijn supermarkets and several daily newspaper stores, tobacco shops and bakeries.

Together with Olivier Van Duyse, managing partner US, we dive into the practical applications of AI that will make your marketing team more efficient. Discover how you can can optimise daily tasks via smart API calls, saving you time and allowing your team to focus on strategic growth. We show concrete customers examples of how AI automates monkey tasks, from the improving customer segmentation to optimising ads and personalising experiences. Go home with concrete insights and strategies that transform your marketing efforts-without fuss, just results!